Beth Martin
Branch ChiefDHS HQ
Beth A. Martin is a civil servant with over 21 years of practice in user experience, communications, digital transformation, and innovation
My Session(s)
You Can’t Lie in the Form of a Question – Using AI as an Expert Misinterpreter to Strengthen UX Research Protocols
Awaiting LocationThis session demonstrates how UX researchers can use AI as an “expert misinterpreter” to refine interview protocols, usability testing scripts, and survey questions. By applying prompt engineering through the lens of UX heuristics, participants will learn to identify hidden ambiguities, challenge assumptions, and improve the clarity and reliability of their research instruments. The session covers […]
Emerging Technologies Senior-Level Talk
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