This case study will delve into what is top of mind for people with blindness or low vision in terms of their current digital experience. This research aimed to identify existing barriers, understand the experience of users, and provide actionable insights to foster a more inclusive and compliant digital experience. By exploring people’s lived experiences, pain points, and goals, this foundational research allows companies and organizations to develop an understanding of who they are designing products and services for.

– The most pressing challenges and priorities for users with blindness or low vision in their current digital interactions.
– Key opportunities for innovation and improvement based on identified user needs.
– How to apply these foundational research findings to inform more empathetic and effective design, ensuring your products serve the people they are intended for.