Your research matters — but does your organization see its impact? In this talk, you’ll learn how a small UX research team turned visibility into a strategic advantage. Through a set of systemic improvements, we’ve built a feedback loop that connects findings to decisions and celebrates outcomes. The result: better team alignment, stronger advocacy from cross-functional partners, and the cornerstone for a dynamic 5 year strategy. You’ll leave with methods to amplify the visibility and longevity of your research.