In a world where algorithms monitor and predict our every move, engagement is an insufficient measure of success. This session invites early career Designers, UX professionals, and Product Thinkers to re-wire and expand their design thinking, drawing on cognitive psychology from the perspective of Information systems.

Using powerful examples from Netflix, Spotify, and AI chat interfaces, we’ll dissect phenomena like The Tyranny of Choice and Representative Heuristics. You will learn how to:

1) Reduce decision fatigue through emotional and cognitive clarity
2) Humanize AI experiences responsibly, balancing empathy with transparency
3) Design trust-first interactions in chatbots, apps, and adaptive interfaces
4) Why the future of UX depends on designing for agency, not addiction

As the session ends, you will leave with a new lens: the next generation of design isn’t about keeping users hooked; it’s about keeping them human.