As AI accelerates execution speed, decision quality becomes the new limiting factor for modern organizations, making research more critical than ever. This session, led by Noel Gee from Maze, explores the necessary evolution of research in AI-native organizations: from a centralized service into the core system enabling continuous, organization-wide learning. Noel will share perspectives on why research is more essential than ever, how to democratize it without compromising rigor by operationalizing methodological expertise into scalable tools and workflows, and how researchers can transition from study executors to strategic leaders who own the learning systems shaping decision-making. Attendees will gain a framework for increasing research teams’ influence, scaling their impact, and remaining indispensable in the age of AI.

Session Sponsored by Maze

Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey — and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.