How do you grow a UX practice in an environment where design is often misunderstood or undervalued? This session shares the story of how a UX team was built from scratch inside a deeply technical IT organization, starting from just one individual with a vision. Attendees will learn how a simple gap analysis turned into a roadmap for growth, awareness-building workshops, and strategic wins that shifted perceptions of UX. This session will share how small but meaningful wins build credibility, offering practical lessons, real examples, and encouragement that progress is possible even in highly technical environments.