Anna is a UX Strategist and Researcher at Roche who turns complexity into clarity through the power of storytelling. She helps teams win buy-in, shape strategy, and create brand identities that stick — whether for products, processes, or big-picture transformation.

With six years in healthcare, Anna blends design, research, and strategy with a deep background in cognitive science and creative management.  

She has experience with mentoring, leading UX teams, evangelizing UX to product teams, and building global strategies. Her passion for cognitive linguistics and metaphor makes her work both practical and inspiring — showing how the right story can shift mindsets and spark change.