Our work is moving faster than ever before, and it’s easy to mistake activity for achievement. New technologies are reshaping the way we design and deliver digital experiences. UX professionals are at a crossroads. What’s our role?

This talk makes the case for slow, deliberate, sensible UX strategy in an increasingly automated world. Drawing on case studies and interviews, we’ll explore how classic design principles, like storytelling, editing, and ethical judgement, are more necessary than ever. Attendees will leave with a different perspective on how to contextualize AI in their work.

This talk looks beyond UX work to consider how we can establish better systems of decision-making to prioritize common sense, minimize our tendency to overstuff UIs, and build better coalitions with business partners to bring UX strategies to life.

Attendees will hear practical tips for pitching strategic UX visions, and the pitfalls of becoming enamored with our own solutions.