Lou Cimaglia was elected high school class president in 2005, and his career has really taken off from there. As Principal Content Strategist at Fidelity Investments, Lou is immersed in the daily work of creating better experiences for customers and believes that rigorous work doesn’t have to be boring. Lou has spoken at INBOUND, Seattle Interactive, and multiple UXPA events. He shares the successes and failures from his years in UX and content strategy with a signature style and wit. His work – like his presentation style – hinges on one thing: it’s important, but doesn’t have to be serious.