By 2030, 85% of AI projects will fail — not because of bad code, but because of broken trust. UX professionals are the missing variable in that equation.

This talk introduces Bias By Design™, a practical framework for embedding fairness into every stage of the design process. Using real-world examples, attendees will learn how to identify bias early, translate human insight into measurable fairness metrics, and communicate the business impact of ethical design.

This session is about governance.