Founder & CEOBlack UX Labs & Helpfulhand.ai
Amber Fields is a UX strategist, founder, and AI ethics advocate helping organizations design systems that see everyone. As founder of Black UX Labs and HelpfulHand.ai, she’s led inclusive design initiatives for Fortune 500s, universities, and civic tech partners. With 12+ years in research and product strategy, she builds frameworks that merge human insight, data integrity, and ethical innovation. Her mission is simple: help teams design technology people can trust.
By 2030, 85% of AI projects will fail — not because of bad code, but because of broken trust. UX professionals are the missing variable in that equation. This talk introduces Bias By Design™, a practical framework for embedding fairness into every stage of the design process. Using real-world examples, attendees will learn how to […]