Want to expand your UX toolkit beyond screens and interfaces? This hands-on workshop teaches you the fundamentals of service design and how to create service blueprints that solve real business challenges.

You’ll start by learning the core principles of service design and the difference between frontstage (customer-facing) and backstage (operational) touchpoints. Then, working in small teams, you’ll analyse a coffee shop service blueprint, uncover pain points, and tackle a commercial brief, like speeding up service or increasing sales, by redesigning the service experience from end to end.

By the end of the session, you’ll not only understand how service design works, but you’ll have practical experience creating actionable blueprints that improve both customer experience and business outcomes. Perfect for UX researchers, designers, and product managers ready to take their skills to the next level.

This pre-conference course is included in the Bronze / Silver / Gold ticket bundles
or available to purchase as a standalone course.