Every app, feature, or workflow you touch will soon (or already does) include AI. But what separates AI that delights from AI that feels creepy or irrelevant? Behavioral science reveals when, how, and for whom AI truly enhances value.

In this interactive course, we’ll explore the behavioral insights behind user trust, mental models, emotion, and decision-making when using AI products.

Through real-world examples and hands-on exercises, you’ll learn how design choices—from phrasing prompts to managing expectations—can make or break the user experience.

This pre-conference course is included in the Bronze / Silver / Gold ticket bundles
or available to purchase as a standalone course.