SarahThompson
Senior Experience SpecialistNielsen Norman Group
Sarah Thompson is a behavioral scientist and Senior Experience Specialist at Nielsen Norman Group.
With a background in clinical psychology and a Master’s in Cognitive Semiotics, Sarah has deep expertise in how people think, feel, and make decisions. She applies these insights to real-world design challenges across healthcare, sustainability, financial wellbeing, education, and tech.
Her work includes consulting with Fortune 500 companies and major nonprofits, training teams, and speaking globally on how behavioral insights elevate UX, CX, marketing, and AI experiences.
My Session(s)
The Psychology of AI User Experiences – Design AI Features People Trust, Adopt, and Value
Awaiting LocationEvery app, feature, or workflow you touch will soon (or already does) include AI. But what separates AI that delights from AI that feels creepy or irrelevant? Behavioral science reveals when, how, and for whom AI truly enhances value. In this interactive course, we’ll explore the behavioral insights behind user trust, mental models, emotion, and […]