Are you looking to add new research methods to your toolkit? With so many methods to choose from, how do you choose? How do you determine how long a project will take? How do you decide who to recruit, how to recruit, and how many people should be in your study? How do you ensure that results will lead to business change?

In this course, you will work in small instructor-led groups to determine the best research approaches to solve real industry problems. Our UX experts will guide you through the process of weighing and choosing the best methods for specific research questions. You will learn how to weigh pros and cons, understand constraints and timelines, and determine methods to truly have impact. You will gain different perspectives about UX research projects. You won’t want to miss this fun, engaging, thought-provoking, career-growing course!

This pre-conference course is included in the Bronze / Silver / Gold ticket bundles
or available to purchase as a standalone course.