Guthrie Weinschenk
COOThe Team W
Guthrie has his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison.
He consults, teaches, and specializes in UX/CX strategy, behavioral economics, and ethics. As the Chief Operations Officer and Behavioral Economist at The Team W, he is in charge of business administration, product development, and business strategy. He is the host of the podcast, Human Tech, and author of the book, I Love You, Now Read This Book (It’s About Decision Making and Behavioral Economics). He has UXPA Accreditation as a UX Manager.
My Session(s)
The Problems You Will Face as a UX Leader and How to Overcome Them
Awaiting LocationIn this talk we discuss the biggest problems that most UX Leaders will face. A UX Leader can be anyone from the manager of a UX team, all the way to a UXer who simply is advocating for UX in a room full of non-UXers at their organization. Problems include: – Most companies don’t care […]
UX Strategy Workshop
Awaiting LocationGreat UX doesn’t just happen. It’s the result of a well-defined UX Strategy – a roadmap that works. In this workshop you will learn the four layers of UX Strategy and how to use each to power your UX work. This workshop is hands on, with lots of examples, exercises, templates, and fun activities to […]