I have led wayfinding design and strategies for the Tokyo 2020 and Beijing 2022 Olympic Games; Super Bowls LIV, LVI, and LIX; and major venues such as SoFi Stadium, the MSG Sphere in Las Vegas, Climate Pledge Arena, Wrigley Field, the Metropolitan Museum of Art, and Google HQ. Across these projects, I’ve partnered with architects, urban planners, engineers, and operators to embed wayfinding into the very DNA of the built environment.