Li Wen Huang
Principal, User Experience Research, Consumer InsightsDiscover Financial Services
Li Wen Huang has 19 years of experience managing UX research at Discover Financial Services. She developed the UX research practice and team from the ground up, from convincing leadership to start conducting UX research, developing her own expertise in UX, creating research processes and procedures, communicating insights, and expanding capabilities to then evolving the vision of UXR to support the entire organization, including Discover Bank, Student Loans, Personal Loans, Home Loans, and Discover Global Network. As the “go-to” subject matter expert on all things UXR, Li Wen was able to influence business decisions, build trust with all levels of leadership, and create advocates for UX and UXR throughout the organization.
My Session(s)
From Worker Bees to Strategic Partners – Closing the Gap Between UX and Leadership
Palace IUX teams are often expected to drive business impact while operating far from the conversations where strategy is defined. The result? Misalignment, duplicated work, operational inefficiencies, and talented researchers who feel disconnected from the decisions they’re meant to inform. In this fireside chat, longtime UX leaders Adrienne Guillory and Li Wen Huang explore what it […]