Niketa Jhaveri is a UX Leader with over 22 years of experience shaping how people interact with technology. Currently leading research at Amazon, she works at the intersection of AI, UX, Tech, and Design, driving innovation across personalization, search, and emerging AI experiences. She is known for connecting strategy with execution and for inspiring audiences with practical insights on resilience, leadership, and the future of technology. Her talks are bold, interactive, and grounded in real-world impact, leaving audiences with not just ideas, but actionable steps to create meaningful change.