Dr. Sarah Nikkhah is a Senior Principal UX Researcher and Strategist with over 15 years in IT and 9+ years in UX. She holds a Ph.D. in Human-Computer Interaction and specializes in elevating UX into a strategic business function. Her work bridges academic rigor and enterprise impact, driving business outcomes across healthcare, AI, and digital experience initiatives. Sarah has led large-scale UX programs influencing multi-million-dollar decisions, mentored researchers, and presented at national and international conferences. She is passionate about transforming UX insights into measurable growth through executive alignment, predictive analytics, and scalable frameworks.