Shrut Kirti is a Staff Experience Researcher at Adobe, leading research for the marketing agent ecosystem and exploring the next evolution of AI-powered marketing tools. With nearly a decade of experience in academic and product research, she specializes in simplifying complex systems, shaping strategy, and driving alignment across global teams. Previously, she built and led the UX Research function at Lollypop Design Studio, mentoring researchers across 30+ projects. An award-winning researcher and speaker, she is passionate about advancing human–AI collaboration and making the invisible work of UX visible through strategy and storytelling.