FounderMeasuringU
Jeff Sauro, PhD, is the founder and CEO of MeasuringU, a leading UX research and software company with over 20 years helping clients measure their user experience. Jeff has published over twenty-five peer-reviewed research articles and seven books, including Surveying the User Experience, Benchmarking the User Experience, Customer Analytics for Dummies, and Quantifying the User Experience. Jeff received his PhD in Research Methods & Statistics from the University of Denver and a Master’s in Learning, Design, and Technology from Stanford University. Prior to MeasuringU, Jeff worked at Oracle, Intuit, and General Electric.
Over the past fifteen years, UX has transformed from a niche specialty into a mainstream business function, and recently into a profession facing intense disruption. Salaries surged during the tech boom years, roles became increasingly specialized, and organizations invested heavily in research, design systems, and product experience. Today, many UX professionals are navigating layoffs, hiring […]