NadiaDoutcheva
Senior UX ResearcherDeloitte
Nadia Doutcheva, PhD is a Senior UX researcher with close to 10 years of professional experience. She’s worked on research, design, interaction, and everything in between. She has conducted research in healthcare, automotive, software, consumer appliances, and more. Her PhD is from UW-Madison in Human Factors Engineering. Nadia loves technology, and wants technology to love her back. Find out more at doutcheva.com.
My Session(s)
AI Lightning Talks
Awaiting LocationMrudu Lahari Malayanur
Mary Gansallo
NadiaDoutcheva
Ted Stark
Join this fast-paced, high-energy session designed to spark ideas and inspire conversation at UXPA International 2026. Each speaker in this session has just 10 minutes to share a big idea, showcase a project, or highlight a unique perspective. This session consists of three lightning talks and is all about AI. Lightning Talk Presented by Track […]
Evaluating GenAI in User Experience Design – Comparing Human, GenAI, and Human + GenAI Design Approaches
Awaiting LocationWhile Generative AI (GenAI) tools can potentially support UX designers, their usability and user experience have not been thoroughly evaluated. This study compared the performance of AI-generated UX designs to designs created by human designers, with and without AI enhancement in an unmoderated remote usability test. One design was AI-only, one was AI-generated and then […]