Ted Stark
Director, UX ResearchDeloitte
Ted is the Director of Research and serves as the Head of UX Research for Deloitte Digital’s Design-led Product and Engineering practice. With nearly 20 years of experience, he specializes in conducting research, developing research strategies, and managing research teams. He regularly oversees projects, ensuring a balance between methodological rigor and practical application in addressing research questions. Ted has also established and designed multiple usability laboratories for Deloitte and previous organizations.
He has served as a guest lecturer on user research and usability testing, presenting scientific principles that elucidate the intersection of technology and human experience. Additionally, he authors a biweekly series (studioquickfacts.com) that explores these topics.
My Session(s)
AI Lightning Talks
Awaiting LocationMrudu Lahari Malayanur
Mary Gansallo
NadiaDoutcheva
Ted Stark
Join this fast-paced, high-energy session designed to spark ideas and inspire conversation at UXPA International 2026. Each speaker in this session has just 10 minutes to share a big idea, showcase a project, or highlight a unique perspective. This session consists of three lightning talks and is all about AI. Lightning Talk Presented by Track […]
Evaluating GenAI in User Experience Design – Comparing Human, GenAI, and Human + GenAI Design Approaches
Awaiting LocationWhile Generative AI (GenAI) tools can potentially support UX designers, their usability and user experience have not been thoroughly evaluated. This study compared the performance of AI-generated UX designs to designs created by human designers, with and without AI enhancement in an unmoderated remote usability test. One design was AI-only, one was AI-generated and then […]