Linda Borghesani
LecturerTufts University
Linda Borghesani is a seasoned User Experience Researcher with over 30 years of experience and a passion for understanding how people interact with digital products. With extensive experience in both mobile and desktop user interfaces, she specializes in uncovering user insights that drive design, marketing, and product strategies. She advocates for user needs and bridges the gap between research and impactful business outcomes. She enjoys mentoring younger user researchers and designers through work in industry and as a Professor.
My Session(s)
A Practical Mixed Methods Framework for Longitudinal Research
Awaiting LocationThis framework provides a repeatable, three-phase mixed-methods blueprint for quantifying the user journey across a product area. By integrating expert heuristic evaluations with large-scale, unmoderated research, the framework moves beyond point-in-time usability snapshots to track the evolution of user expectations and friction over time. Attendees will learn how to execute a multi-part study, transitioning from […]
Usability Testing Differences (and Similarities) Across Organizations
Awaiting LocationJean Fox
Linda Borghesani
Beth Loring
Andrew Schall
Thomas Stokes
Usability testing is one of the most common methods that User Experience (UX) Researchers employ to improve their organization’s products and services. Researchers develop specific protocols for the usability tests based on best practices, their own experiences, and the culture and needs of their organization. However, there are few opportunities to share our methods and […]