Andrew Schall
UX Leader & StrategistServiceNow
Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has worked with renowned organizations such as Mayo Clinic, Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. Andrew loves to share his knowledge and insights with the UX community. He is the author of the book, The Persona and Journey Map Playbook. He co-authored the book, Eye Tracking in User Experience Design, and contributed to the 3rd edition of the book, Measuring the User Experience. As the Director of Publications for UXPA, he oversees the Journal of User Experience and UX Magazine.
My Session(s)
Usability Testing Differences (and Similarities) Across Organizations
Awaiting LocationJean Fox
Linda Borghesani
Beth Loring
Andrew Schall
Thomas Stokes
Usability testing is one of the most common methods that User Experience (UX) Researchers employ to improve their organization’s products and services. Researchers develop specific protocols for the usability tests based on best practices, their own experiences, and the culture and needs of their organization. However, there are few opportunities to share our methods and […]