Max Wechsler-Azen
Senior UXRWorkiva
Max Wechsler-Azen is a UX researcher and strategist focused on the intersection of user experience and artificial intelligence. At Workiva, he leads research and strategy initiatives that shape AI-powered features across financial reporting, compliance, and sustainability workflows. His work spans concept testing, generative AI experience design, and building frameworks for trust and governance in AI-driven tools.
With a background in both qualitative and quantitative methods, Max specializes in turning complex research into clear insights that guide product decisions. He is passionate about designing AI experiences that are not only powerful but also transparent, intuitive, and human-centered.
My Session(s)
AI as a Research Partner – Making UX Research Faster, Smarter, and More Impactful
Palace IJanaina Pantoja
Rebecca Destello
Andrew Schall
Max Wechsler-Azen
Jennifer Romano
AI tools are rapidly changing how UX research is planned, conducted, and shared. From recruitment and transcription to thematic analysis, insight generation, and stakeholder communication, researchers are experimenting with new workflows that promise greater speed and scale. But alongside these opportunities come important questions about rigor, bias, ethics, trust, and the evolving role of human […]
Hands-On With AI Prototyping – Faster Paths to Better Feedback
Florentine IIIProduct development teams often struggle with lengthy iteration cycles. It can take weeks to align stakeholders, validate ideas, and collect user feedback. This session will show how AI-powered prototyping tools can shorten that cycle, enabling teams to explore, test, and refine concepts in days instead of weeks to months. Attendees will learn practical methods for […]