Marty Gage
Vice President of Design ResearchLextant
Marty Gage is a trusted advisor to senior executives seeking to drive growth through experience centered strategy. As Vice President of User Experience Research at Lextant, he has partnered with Fortune 500 leaders to translate customer desire into measurable business impact. Recognized for driving billions in market success, Marty aligns organizations around what people truly desire, turning insight into enterprise advantage and connecting strategy to execution. A pioneer in desired experience research and coauthor of User Experience Research: Discover What Customers Really Want, he continues to guide the next generation of experience driven leaders.
My Session(s)
Doing UX Alone – The Hidden Challenges and Advantages of Being a Solo Practitioner
Palace IJean Fox
Matt Karakilic
Gladys González Quesada
Marty Gage
Jennifer Romano
Many UX professionals work without the support of large research or design teams. They are the sole UX researcher, lone designer, fractional consultant, internal advocate, or independent practitioner responsible for everything from stakeholder alignment and user research to strategy, facilitation, and delivery. While discussions about UX often focus on mature organizations with established teams, the […]
Shaping the Future of UX Research
Palace IMarty Gage
Jennifer Romano
LaurenSchaefer
Rebecca Destello
Janaina Pantoja
User research is entering a defining era. Since 2020, the pace of change, new technologies, and growing business pressures have reshaped expectations for the field. Researchers are now being asked to demonstrate measurable value, turn insights into action, and influence strategy at every level of their organizations. This panel brings together industry leaders who are […]